Launched a kids’ furniture program and expanded play-structure offerings; coordinated with Legal and Product Integrity on safety and compliance and character execution.

Drove licensed hardlines with Disney Consumer Products and Spin Master (Nickelodeon IP), including PAW Patrol role play/wood sets and Blue’s Clues & You! wooden activity SKUs; translated style guides, built mechanicals, directed samples, and cleared packaging through licensor portals and approval meetings.

Partnered with marketing to create retail pitch tools that differentiated by category and price tier.